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Sultry Jade Ewen replaced Keisha Buchanan (the only original member left) in the successful UK girl-band Sugababes in September 2009, since joining the group Jade has soared to new heights and signed a contract with Ultimo in 2010.

Jade said: ‘I didn’t actually think I’d ever do a lingerie campaign but I have always been a huge fan of the Miss Ultimo brand and Michelle that I simply couldn’t say no. I was really delighted to be asked to do it.’

Since working with Miss Ultimo, Jade has acquired a few tips for us ladies. She said: ‘First of all, make sure you’re wearing the rights size. ’It wasn’t until after I was appointed as ambassador of Miss Ultimo did I think I’d better get measured, and sure enough I had been wearing the wrong size. ’Wearing the right size really improves your silhouette and gives you the right support.’

Stuff It – See More of the Underwear Collection

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Omega has announced that it will work in cooperation with actor and brand ambassador Daniel Craig to support ORBIS International and its Flying Eye Hospital in the fight against preventable blindness. A special watch – the Hour Vision Blue – has been created to celebrate the partnership, and OMEGA has guaranteed that at least one million U.S. dollars from its sale will be donated to ORBIS, an organization which delivers eye care to some of the world’s most remote and developing regions.

Stuff It – I want to learn more

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Actress Eva Mendes was announced as the new face of Reebok EasyTone Apparel collection. Therefore, Eva becomes global ambassador and a part of Reebok and the Reetoners for the EasyTone spring/summer 2011 collection, a footwear and apparel toning line.

Above she wears EasyTone pants, capri pants and shorts are designed to help tone the hamstring, quadriceps and butt muscles with every step, and EasyTone upper body apparel, which includes long bra styles and short-sleeved and sleeveless shirts, is designed to help tone key upper body muscles and promote greater postural alignment.
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Stuff It – See Celebs Stuffing with GoDiva

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Check out all the highlights from the star-studded adidas and Snoop’s adiHOOP 3-on-3 tournament. From the court to the street, adidas let you roll VIP with Snoop Dogg during All-Star. In three games, the Boss Dogg balled it up with his West Coasters squad of The Game, YG and Chris Brown. Click here to see more

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